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Blackburn Wheels Corporate & Wheel Finder

A custom B2B online ordering system
Online Sales Growth
*7 figures in monthly online sales
Ecommerce Conversion Rate
Website Traffic Increase

Launched in October 2015, Blackburn Wheels was needed a new look for their corporate website along with a fully custom eCommerce ordering system for their B2B customers. The project considered of major data integrations and customer specific business rules.


Used by major industry leaders

The B2B customer ordering portal is widely used by major automotive companies to place orders with Blackburn Wheels on a daily basis. With large brands constantly on the website performance, speed and up-time were major focuses of the website build.

A branded shopping experience

In order to provide the best user experience we developed a branded user interface that is based upon login. Via the master administration Blackburn's has the ability to set up new branded customers, choose a color scheme and upload their logo files. The branded experience along with improved usability to significantly increased user adoption rate and conversion rates.

"OuterBox has helped us streamline our online business. They are there when we need them and we've found a long-term parter we can trust."

Customized product page & data integration

Needing to manage over 14,000 SKUs and real-time stock levels needed, a custom data integration was programmed to sync on a scheduled basis. The product page pulls all product data and was customized to display unique information based on Blackburn's products.

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Project Details

Yes, we need SEO Services
No, not at this time
Yes, we are an eCommerce business
No, we do not sell online

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