eCommerce SEO Services & eCommerce Website Search Marketing

For more than 15 years, we've been helping eCommerce websites grow using SEO to land first page Google results. Our award-winning eCommerce SEO services and in-house team of 55+ focus on increasing rankings, traffic and ultimately sales and leads. We'll apply proven techniques to drive the results your eCommerce business needs. It's that simple.

Talk With Our eCommerce SEO Experts

We're Experienced in Optimizing the Most Popular eCommerce Website Platforms

Since 2004, we've delivered industry leading eCommerce SEO services

We were eCommerce SEO experts before our competitors even knew SEO existed. Our experience is what allows us to use proven methods, tried-and-true, to deliver results time after time. If you've landed on this page you're probably looking for an SEO company to get your most important keywords on the first page of Google. Understandable. We know marketing your eCommerce website through SEO (search engine optimization) is key to growing your business and your digital marketing campaign. SEO will have a major positive impact on organic visibility, but it's important to choose a professional search marketing agency that understands the nuances of search engine algorithms and is experienced in providing tangible results.

Ecommerce sales driven SEO campaigns

The eCommerce SEO Experts

Since eCommerce was a thing, we've been at the forefront of eCommerce SEO. Whether you need help optimizing your existing eCommerce store, or you'd like to build a brand new SEO-friendly eCommerce website, we can help! Let us apply our award-winning eCommerce SEO strategies to your store!

eCommerce seo reporting system

Data-Driven SEO Strategies

OuterBox tracks the latest SEO trends so that you don't have to. We are a results-oriented SEO company with a proven track record of what works and what doesn't. While many inferior SEO agencies attempt to take educated guesses, OuterBox makes informed decisions based on successful SEO strategies we've deployed for other sites.

Google partner team

An In-House Google Partner Team

With a full in-house team of search engine marketer, we're a technically focused, results-oriented eCommerce SEO team that understands the importance of proving a tangible, positive return on your marketing investment. Our SEO team collaborates with designers and developers to deploy advanced SEO strategies that other agencies lack the skill set to execute.

eCommerce SEO Results
* Actual eCommerce SEO Client Results & Data - 151% Traffic Increase
Get Your eCommerce SEO Estimate

We understand your business is unique and we'll develop a personalized plan and approach for you. Fill out the form below and we'll get back to you with a custom pricing estimate. Or, if you'd like to discuss your needs over the phone, call us at 1-866-647-9218. We're open Monday through Friday, 9-5 EST.

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From start-ups to large corporations, our clients have first page rankings
  • Oneida
  • ABB
  • Ultimate Sack
  • Matco Tools
  • Jet Dock
  • Action Door
  • Orlando
  • Nail Gun Dept
  • Guardian Technology
  • Glass with a Twist

We're Here To Be Your Long-Term eCommerce SEO Agency

Through our SEO reporting platform, your business will have the ability to view interactive monthly SEO reports that highlight statistics, tasks completed and upcoming tasks planned. You'll even get to see which OuterBox team members were involved in completing each task. No longer will you be left in the dark wondering what's happening with your SEO campaign, or what the plan is for the future.

Easy to read eCommerce SEO reports and lead generation reports

Enjoy password-protected access to custom-generated monthly reports that highlight meaningful KPI metrics including organic traffic, visitor behavior, and conversions. Our ecommerce clients receive detailed analyses of organic revenue and other ecommerce-focused KPI. Our reports can be further customized to your unique analytical needs.

SEO services reporting dashboard

Detailed SEO task reporting

Each month, you'll know exactly what services our SEO team has provided, what tasks have been accomplished, and exactly which OuterBox team members were involved in each task. All completed work is documented for future reference, even years after completion.

eCommerce SEO accomplishments

Our SEO team is always available to help

Whether you're a busy ecommerce store or a large corporation looking to improve lead generation, view our SEO team as an extension of your company. If you have questions, your SEO team is always a quick phone call or email away. We proactively schedule calls at least once per month to review our progress and make sure you know everything that has happened since our last communication.

Ecommerce SEO reporting platform

Planning next month's search marketing strategies

We provide focused SEO services with your business goals and daily operations in mind. Since eCommerce SEO services vary greatly from lead generation SEO services, strategies vary widely between websites. At the end of each month, we review the plan for the upcoming month's strategy. Staying on the same page as our clients is a top priority, and critical to our success.

SEO report screenshot

Our Search2Convert Ecommerce SEO strategy has been developed and refined year-over-year since 2004 to boost to boost your website's performance. We track all website changes, data points, and keyword movements to continuously learn which of our strategies are working the best to position our clients at the top of the SERPs (Search Engine Results Page). We take targeted SEO strategies we've used for similar websites and apply them to your campaign. We don't learn on the job; rather we leverage previous experience to prove ROI and deliver results.

In-House SEO Company

Our in-house SEO team allows for frictionless communication and collaboration on strategy. One of our main goals in any search marketing campaign is to ensure our clients understand the processes involved, and what is happening every step of the way.

Ecommerce conversion optimization

A website visitor that never converts into a paying customer never impacts your bottom line. OuterBox is focused on driving qualified organic traffic via eCommerce SEO services and convert qualified visitors into customers and / or leads. By focusing on the right keywords (major keywords, long-tail keywords and medium-tail keywords), and making the appropriate website tweaks, changes, and technical improvements, we'll help you grow your customer base month-over-month. We measure the success of your eCommerce SEO campaign by monitoring improvements to organic traffic, organic conversions, and keyword rankings. Our conversion-focused campaigns allow our team to develop multiple iterations of landing pages, headlines, and other important elements, to boost dwell time and increase customer purchases.

Ecommerce SEO vs paid search marketing

Our goal is to lower your overall advertising costs while delivering the most organic traffic and sales possible. In 2016, our SEO campaigns delivered a cost per visit 1/5 the cost of paid search marketing.

Ecommerce SEO strategies

Understanding the ins-and-outs of eCommerce SEO allows us to develop proven eCommerce search marketing strategies that will help your homepage, category pages, and product pages outrank your competitors. Since 2004, we've worked with hundreds of eCommerce clients, solidifying our reputation as online retail marketing experts. In other words, you can rest assured you're in good hands. From developing extensive content pieces (such as eCommerce buying guides), to the basics of title and meta tags, all of the work done on your campaign will be to support the improvement of your KPI's (key performance indicators) and increase online orders each day.

Ecommerce SEO services results and case studies

We're an SEO company that delivers proven results

OuterBox SEO strategies are custom-built to meet the unique needs of our clients. First, we evaluate your organic visibility, existing keyword rankings, and future search engine goals. After analyzing the competitiveness of your industry and desired keywords, OuterBox determines exactly what it will take to achieve those goals. Once we've developed a high-level strategy, we begin to implement that strategy. We create monthly reports that include all of your website's key metrics (conversions, sales, traffic, rankings) and provide a detailed account of all of the work that was done for your SEO campaign.

Learn More About Our SEO Services

The Importance of an eCommerce SEO Campaign

If you're not ranking at the top of Google and other major search engines your business is missing out on thousands of customers each week or possibly each day. With more than 5.6 billion Google searches a day, (yes, that's right, billion) not performing SEO on your website is like having a retail store completely hidden from consumers. An SEO campaign is a combination of science and art to optimize your website and bring it to the top of the search results. This is done by improving your website in many ways and by considering Google's algorithm while making those improvements. Remember, Google is a robot and the goal is to make it easy for the robot to understand who you are, what you sell and why you're one of the best websites in your industry. When you achieve top positions the revenue can be worth millions of dollars per year, so the importance of running a high-quality, professional SEO campaign cannot be overlooked. When you decide to make the time and money investment, understand the value of doing it right!

Combining eCommerce PPC & SEO

Whenever a Google search is made two types of results appear. Paid search results (ads) and organic results. The organic results are placements based on website optimization, utilizing SEO services, while the ads are paid placements. It's key to have a blend of organic placements and ads for your business. Around 70% of searches click the organic results, but conversion rates can be higher from ads in certain industries. Also, if you're an eCommerce business, getting into Google Shopping is a must. At OuterBox we offer both SEO services and Google Ad management in-house and will tailor a plan for you that maximizes your spend, result and return on your investment.

PR Outreach & Link Outreach

Press can be a powerful thing! PR outreach can have two main goals. One: Get great press and be featured in articles, blog posts and other outlets. These mentions and links can drive traffic and sales to your website. If you're featured in a large publication it can totally change your business by not only driving sales but also increase credibility. Two: The links from these publications back to your website are great for SEO. The more high quality links into your website the better. Think of each link as a vote for your websites reputation. The more votes you get the more Google's algorithm likes your website. Now remember, building links just to build links is a bad practice and getting links from low quality websites won't help you. It's best to work with a professional SEO company to make sure you do more good than harm!

Website Structure Analysis

The structure of an eCommerce website has so much to do with the way the website ranks in the search engines. It's a must to review your category structure, naming, URL structure and more. The way these are configured can be the difference between landing on page 10 and page 1. Often all of the SEO in the world won't make a difference if the structure of the website has issues to begin with. At the beginning of any SEO campaign we'll take a deep dive into how your website was put together, look at it as a clean slate and make the recommendations need to have a solid foundation to grow from.

On-Page SEO

Optimizing your on-page elements is one of the most important tasks in SEO and is often overlooked. SEO companies will often jump to link building or other optimization tactics before diving into the code of your website. The way your title tags, header tags, ALT tags and more are set up have a major impact on how Google sees your website. Google's algorithm looks at these elements to identify what your website is all about and what it should rank for. If these elements are not set up and optimized correctly, Google doesn't know where you should rank or what your website is all about. Our technical SEO team will provide an initial list of on-page SEO optimizations that will instantly give your site a boost and fix problems across all pages of your website.

SEO FAQs Your Questions. Our Answers.
"Why is search engine optimization (SEO) important?"

These days not being on the first page of Google for your most important keywords isn't an option, it's mandatory. Think of it this way: A website is essentially an interactive multimedia advertisement for your business. Before that advertisement can be effective, you have to send it out. By implementing SEO strategies and tactics on your website, you make it easy for web surfers to find your site and see what your business has to offer. An outstanding website is great to have, but potential customers must be able to find it easily! Learn more about how search engines and SEO work:

Google also has an article on How Search Algorithms Work

"Why do I need an eCommerce SEO expert?"

Your eCommerce website is much different than a typical website. You have a web of content from informational pages to products and categories. Optimizing each of these sections and connecting them together in a logical way (i.e., one that "pleases" search engine algorithms) is extremely important for the success of any Ecommerce SEO campaign. With hundreds of Ecommerce search marketing clients, we have the ability to look at what has worked for them and apply the same strategies to your website. Don't fall for an SEO company who will be learning how to optimize your online store "on the fly" while on the job.

"How does OuterBox perform search engine optimization?"

There are many ways we work to boost your organic rankings. First, we must research your market to develop an appropriate marketing strategy. We work to find the best keywords for your business and use these keywords in the sections of your website most viewed by search engines. We also build the infrastructure of your website in a way that helps search engines easily detect and list all of your pages. We'll also work with you to create web partners. Relevant websites that link back to your website brings your sites credibility up. For more information, contact us for a free estimate.

"How long does it take to receive quality search engine rankings?"

There are a wide variety of factors that play into the amount of time it will take for your search engine rankings and traffic to improve. Those factors include the competitiveness of your industry, how long your site has existed, and where you currently rank. For example, if you are on page 5 we will work to move you to page 1, but through this process you will go from page 5, to page 3 and eventually to page 1. As we make progress, traffic does not always increase until we hit the 1st or 2nd page. Remember, most search engine users do not go past page 2.

OuterBox will perform an audit and determine how long it will take to significantly boost your rankings.

"What is the difference between SEO and PPC (pay per click) advertising?"

SEO, short for Search Engine Optimization, is the process of moving your website up in the organic search results for your target keywords. "Organic results' refers to the websites that Google displays because Google algorithmically determines they are the best websites for a given search query. These are not to be confused with paid ads. PPC, short for Pay Per Click, is the process of buying paid ads or search engine results. When you search a keyword or phrase on Google you will see listing that say "Ad" next to them. These are PPC ads and are not organic listings. Each time those ads are clicked the website, owners pays a fee which is determined based on a bidding price model. We can help you to determine which advertising solutions, SEO or PPC, may be best for your business based on your long term and short term goals. We typically advise that your business should leverage both SEO & PPC, as these strategies are effective independently, but can be even more effective when part of a larger, cohesive digital marketing strategy.

"Do you only work with local companies?"

While we are located in Akron, Ohio, we provide professional SEO services to companies of all sizes all over the USA. We also work with many companies in Ohio, specifically providing SEO services in Cleveland, Columbus, and Canton.

"Does OuterBox work with all major CMS platforms and eCommerce shopping carts?"

Yes, we're experienced in working with all of the major platforms such as Magento, Onveos, Wordpress, BigCommerce, Shopify, WooCommerce and more. Contact us to see if we've worked with the platform you're on. Also, OuterBox keeps a pulse on the best SEO companies and we will not hesitate to refer you to another company if we feel they may be a better fit for your platform.

"How can we begin a search engine optimization campaign for my website?"

Let's discuss YOUR needs. You can fill out our free estimate form by clicking here or give us a call at 1-866-647-9218. We'll explain our SEO services and give you more information based on your type of business, your website, and goals. Remember, each SEO campaign is customized for your website goals and developed to meet your expectations.

"How do you do eCommerce SEO for product pages?"

When optimizing an eCommerce website, well-optimized product pages are critical to success. Depending on your industry, different tactics and eCommerce SEO strategies will apply. For example, many manufacturer or part dealers drive organic search traffic by ranking for SKU numbers and part numbers, while in other industries part numbers may not be commonly searched. We will work to first identify which keywords we need to target for your product pages, then implement a strategy that matches. We also utilize dynamic optimization tactics that can make changes on all product pages at once, allowing us to 'SEO' hundreds or thousands of product pages simultaneously. The end goal is to drive customers from product page to checkout as quickly as possible.

SEO Articles from our Expert Team
    • ecommerce seo guide icon

      Our eCommerce SEO guide provides a great foundation for the ins and outs of eCommerce SEO. From keyword research and on-page optimization to technical optimization and link building for eCommerce, learn everything you need to know about eCommerce SEO with our new eCommerce SEO guide for 2020!

    • eCommerce seo trends for 2018

      The world of search engine optimization and eCommerce SEO is always evolving. Learn more about the SEO trends in 2020, including mobile and voice, and what we expect upcoming.

    • SEO pricing and determining cost

      The price of an SEO campaign is based on many factors, including the company you choose, how much content you need developed and many other variables. Learn more about setting an SEO budget for your business.

Whether your needs are in lead generation SEO or eCommerce SEO, OuterBox knows exactly what it takes to create a successful organic search marketing campaign. Building a website without considering SEO is a bit like writing a book without publishing it. No one will find it or read it - let alone buy it. Your website is a great marketing tool and represents an investment in and of itself, but it must be made readily available to your potential customers to truly maximize its value.

We're an expert eCommerce SEO company offering the following important SEO services:

  • eCommerce Keyword Research

    Compile a list of highly-searched keywords based on search volume to target by utilizing our comprehensive keyword tools and SEO industry knowledge.

  • Technical Website Analysis

    Review website code, provide suggestions for image optimization, speed and technical on-page SEO elements.

  • Complete eCommerce SEO Audit

    An audit of the complete website, including content, backlink profile and more.

  • Content Strategy

    Optimization of current content and ongoing development of new relevant content such as blog posts, buying guides and articles.

  • Internal Link Building

    Proper linking of content from one page to another within your website. Also, developing a quality content that internet users want to link to will prove be to be a successful link building campaign, driving natural backlinks.

  • eCommerce Conversion Optimization

    Changes and modifications to the website to improve the eCommerce conversion rate and overall website usability. Advanced AB testing using multiple conversion optimization platforms.

  • External Link Building

    Build great content and authority so other websites want to link to yours.

  • SEO Reporting & eCommerce Focused Stats

    A detailed monthly report of all tasks completed and eCommerce SEO metrics.

  • & much more
#1 eCommerce SEO Company