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At OuterBox we manage your Google Ads (previously AdWords) account targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers who are searching for exactly what you offer. Through the various research tools we use, we will develop effective paid search campaigns focused on meeting your target cost per sale or lead. By investing in Google Ads you will assist highly eager buyers in finding your site who wouldn't necessarily find it through traditional (organic) search engine optimization techniques.

Our goal is to turn each dollar you invest into multiple dollars of profit - creating a sustainable, effective campaign.

When we came to OuterBox we knew we wanted to get a Google Ads campaign running, but we were not sure how to do it effectively. OuterBox helped us set up the campaign, build highly converting landing pages and they manage our keywords and bids constantly. We get hundreds of leads a month and couldn't be happier with their service!
Get Your Personalized Ads Campaign Estimate

Each Google AdWords campaign is different and has different goals. We'll put together a plan for your success. Complete the form below or, if you'd like to discuss your project over the phone, call us at 1-866-647-9218. We're open Monday through Friday, 9-5 EST.

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How does Google Ads / Google AdWords campaign management work?

Google AdWords campaign landing page example

Paid Campaign Analysis & Implementation

With an established Google Ads account we will analyze historical data to find what performs most favorably, and tailor other parts to perform in a similar fashion. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and/or sales as possible per dollar spent.

Conversion Tracking & ROI Analysis

Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.

Search Network Advertising

We monitor progress and engagement of your search network advertising to adjust bigs, ads, and keywords to best reflect the traffic that will engage most positively on your site.

Ad Variation & Testing

Multiple ads will be tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations and test which work best.

Monthly Maintenance

All aspects of the account will be reviewed each month to determine what areas can be improved and to be sure the campaign is running smoothly. Negative keywords and changes to your keywords will constantly be made to improve results.

Our end goal is to create an campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing the account ensures that you're not spending too much and your ads are always being shown in the optimal positions to convert. We'll discover throughout our process the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to be sure we're on the same page with goals & results.

A Google Ads (previously AdWords) campaign management company must feature these important services:

  • Keyword research and planning
  • Budget analysis
  • Competitor review
  • Landing page creation and optimization
  • Google Ads campaign set up
  • Google ad copy creation & testing
  • Conversion rate analysis
  • Content review & modifications
  • Google Analytics review
  • Keyword bid adjustments
  • & much more

Paid Search Account Management Pricing

Every business is different and pricing is based on your needs, spend and goals. For a quick assessment and to receive a free estimate, please call us at 1-866-647-9218 or fill out an estimate request online. We look forward to the opportunity of working with you.

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PPC Management Pricing: How Much Does Google Ads & Paid Search Management Cost?

Author Justin Smith, CEO at OuterBox
by Justin Smith - CEO

If you're looking for an agency to manage your paid search or Google Ads campaign, then you're probably wondering what costs and fees are associated with management.

Deciding to hire paid search experts is a step in the right direction, allowing the experts to take over and make the most of your campaign. Without a Google Ads management agency, you're likely spending too much and not getting the ROI you should be. The costs associated with the management of the campaign should pay for itself as our team will lower your cost per click and boost conversions.

Let's discuss the different types of PPC management pricing models you'll encounter in your search for professional Google Ads management services (formerly Google AdWords).

PPC / Google Ads Management Pricing Models

Whether you're looking to hire a low-cost overseas agency or a professional paid search management company, there are different pricing models that you'll expect to see:

  • Flat Fee + % of Spend

    The most common PPC management pricing model you'll encounter, many agencies charge a flat monthly fee in addition to a percentage of your monthly ad spend. This model has become the industry standard as it allows the agency to block out sufficient time for your campaign each month for maintenance tasks. If you have an extensive paid search campaign, fees for a percentage of spend allows for additional time to manage the more complicated account. Remember, the more you're spending, the more attention you want your agency to be giving you! Base fees can range anywhere from $250-$2500 a month and percentage of spend is usually between 7%-15%.

  • Hourly Rate

    Typically individuals or contractors will offer an hourly rate and bill hourly for their work. This PPC management pricing model can be worthwhile if you have a smaller campaign that doesn't require a team of experts. Hourly rate, depending on the country the individual works in, can range anywhere from $30-$250 an hour. The average US-based agency bills around $150-$200 an hour, while overseas agencies will charge a much lower fee. Remember, if you're working with a foreign agency, expect language barriers and phone calls at unconventional times of the day.

  • No Fee (watch out!)

    A relatively popular pricing model some agencies are now trying sell is the "free" management plan. With this type of pricing model, the company will often run the campaign through a 3rd party software and earn commission on every dollar you spend, sometimes without your knowledge. Usually, the keywords they bid on have low search volume and have been discounted significantly in cost. These campaigns can occasionally work for local business, but I do not recommend attempting to run a paid search campaign with this model for national exposure.


Overall, how much does PPC & Google Ads cost?

The cost of paid search comes down more to ad spend than management fees. While management fees can run you a few thousand per month (or much more depending on your budget), your actual ad spend with Google or another provider can range from $500-$500,000 a month. Decide how many visits you feel you need to reach your business goals and use Google's keyword planner tool to research keywords you would want to purchase.

After entering your keyword or keywords, you'll end up with a screen like this:

Google Keyword Planner for PPC Management Pricing and Google Ad Campaign Planning

While it isn't 100% accurate until you get your campaign up and running, it'll give you an idea of cost per click on the low end and high end if you want to be at the top of the Google results. Remember, there are two ways to drive search traffic to your website, through paid search, and through SEO. It usually makes sense to create a campaign with a blend of both services.

Which Ads Management Pricing Models Does OuterBox Offer?

One of the main advantages of working with OuterBox is that we don't believe in turnkey solutions or "packages". If you contact us for a quote, we will audit your existing website, PPC campaign, and competitiveness of your industry, to determine a mutually-beneficial pricing model. If it doesn't make sense to work with your company, we'll refer you to one of our partner agencies.

The majority of our PPC clients are on the flat fee + percentage of ad spend model we described above. However, each project is unique and we are open to discussing a pricing model that suits the uniqueness of your PPC campaign(s).

Local Google Ads Campaign Pricing

There are significant differences between a national paid search campaign and a local campaign. Not only will management fees be lower on a local campaign, but the cost per click is usually significantly lower. The cost you pay per click is based on a bidding model, and since fewer people are bidding on local keyword s like "SEO Company Cleveland" than the phrase "SEO Company." Even if you're a national player, it may still make sense to find some local keywords in key markets to drive traffic and leads at a lower cost.

Paid Search Management Services Pricing vs. ROI

As we begin to talk about the fees associated with paid search campaign management pricing, it can feel expensive, but it all comes down to the ROI the campaign provides. Look at it this way: if you spend $1 and make $5, its worth it every time. Of course to get this type of return you'll need to have a well managed and optimized PPC campaign. Remember, there is no need to jump in with massive spend right away, but you do need to spend enough to get an idea of what is working and what is not. You can scale your spend up each month as you prove an ROI on previous spends.

PPC Retargeting Costs

As with traditional PPC, you can retarget searchers who have been exposed to your ads or demonstrated interest in your website. The advantage of retargeting is that these ads can "follow" your audience around the web, drastically increasing exposure and credibility.

While the cost per click for retargeting is usually significantly less than normal PPC ads in the SERPs, the price still depends on your industry and should be considered a key component of a holistic PPC campaign. On average, companies tend to spend anywhere from 5-20% of their ad budgets on remarketing.

Google Ads Management Pricing Breakdown:

Generally speaking, most Google Ad management pricing will be proportional to your ad budget. Typical management pricing for PPC will fall into these distinct categories:

  • Flat monthly fee, plus a percentage of your monthly spend
  • Hourly Rate: Pay a standard or pro-rated hourly rate based on actual hours spent on your account.
  • No Fee, Commission Based: Avoid this pricing model.

Advantages of Choosing OuterBox to Manage Your Google Ads Campaign

  • Free personalized estimates! Talk with our Google Ads (formerly AdWords) campaign experts today!
  • Google Partner team certified in Adwords, display, and shopping
  • Detailed monthly AdWords reports and 1-on-1 meetings
  • Ecommerce Experts with over 15+ years experience as a leading eCommerce agency.
  • Lead generation, B2B, branding, and promotional campaigns also available

Still Have Questions About Google Ads Pricing?

We hope after reading you feel more prepared to choose the best PPC management agency to make your campaign successful! If you have additional questions, talk with our expert AdWords team by calling 1-866-647-9218 or requesting a free quote.

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